We’ve kept the same eco-awesome wipe formula but improved the packaging and dispense on all our wipes. This means:
1. We have reduced the amount of plastic used to package the wipes by 15%, the new packaging is still recyclable at store with carrier bag
2. The new lid opening seals better, meaning wipes stay fresher for longer
3. Following feedback from Pura customers, our wipes are now interleaved so they follow each other out of the pack, meaning they come out easier. Great for one handed nappy changes!
4. The pack count has changed. We’ve moved from a 70 count to 60 count – this is in line with the standard for baby wipes in the UK, with most wipe brands offering either 56 or 60 wipes per pack.
5. We've refreshed the design, making it even more eye catching.