Our choice of ingredients reflects our ethos as a brand. We are committed to making high quality, environmentally-friendly products more accessible and affordable to all.
To deliver on this promise, we have worked with the UK’s biggest suppliers to advise us on our product composition and ingredients.
For our wipes, viscose pulp was the material that was recommended to us to fit this very specific brief.
Viscose pulp is a plant-based, plastic-free and sustainably sourced material that is compostable and biodegradable – meaning our wipes aren’t just good for your baby, but good for the planet too.