No disposable nappy can claim to have zero environmental impact. And while all things eventually biodegrade, we don't claim that Pura nappies are 100% biodegradable. We set out to create the most environmentally-friendly disposable nappy we possibly could without compromising on nappy performance or bottom comfort.
Where possible, we have replaced much of the non-renewable material that is found in other nappies with alternatives from renewable sources. When making our nappies, we ensure that there is no production waste and we use 100% renewable energy. Our nappies have been awarded the EU Ecolabel - meaning they meet the highest environmental standards. The super absorbent core is made with FSC (R) - certified natural plant fibres and other controlled materials. Pura nappies are 100% free from chlorine, and do not have any added perfume, lotion, or natural latex.
Our case packaging is made with 100% recyclable LDPE (the sort you can recycle with your shopping bags at large supermarkets). The boxes your nappies arrive in are made with 50% recycled material and are widely recycled with your other paper and card recycling, as per your local authority recycling guidelines.
We are also working with NappiCycle to keep disposable nappies out of landfill and put them into good use in affordable housing and notice boards for nurseries, schools and businesses.