We want to offer consumers greater choice, giving them the option to use sustainable products in a way that best suits them. Some of them prefer to use flushable wipes. We have responded to this demand by bringing to the market a truly flushable wipe that is 100% biodegradable and displays a 'Fine to Flush' logo from the Water Research Centre (WRC) and Water UK on pack. We’re one of the first brands to offer this leading accreditation. To avoid any confusion, both flushable and non-flushable wipes are clearly labelled as such on the outer packaging and our flushable wipes have the ‘Fine to Flush’ logo displayed on pack. Never flush our non-flushable wipes.