Pura wipes are made from 100% FSC certified natural plant-based materials unlike 90% of the wipes on the UK market which contain plastic, meaning they can take more than 100 years to biodegrade in landfill! Because of our choice of natural ingredients, Pura wipes will be converted to biomass, Carbon Dioxide and Methane by micro-organisms in the same way as garden waste and other natural material. Meaning Pura wipes are a much better choice for the environment as they reduce waste build-up in landfill and promote a healthier, cleaner planet for your little one.